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truly championing and supporting our brand . We ’ re also reaching a lot to social channels , and we really engage in conversations with fans to understand what they want .”
Consumers are rewarded not only with the innovative meal options they request , but a focus on the social aspect of food . “ We want to bring people together ,” Castillo says . “ We want to create assets that are really inviting , to drive conversations and make people happy to stay longer in our restaurants . We ’ re truly evolving .”
It is this wealth of offerings that has given Taco Bell Canada the confidence to aspire to such massive expansion across the country . With a solid foundation , Taco Bell already boasts nearly 200 locations . By 2022 , the goal is that Canada will house 100 new stores .
“ We have pretty much reset the business focusing on building
48 October 2017