FOOD AND DRINK strong foundation over the past five years ,” explains Castillo . “ It ’ s a growing business with a strong financial model , strong menu , improved operations , and amazing restaurant concepts , and a driving force now is expanding the Taco Bell standalones across Canada . We just recently opened our first standalone in 2017 in Saskatoon , so we feel we have the foundation to continue growing . We have a brand that our fans love , and a lifestyle brand that no-one else can offer .”
Taco Bell is now in 29 countries , recently launching in China , India , and Brazil . These nations are now priorities alongside Canada , and Canada is considered to currently be at a critical stage of rapid expansion .
“ In the last six years , we ’ ve grown the brand 40 %, so that tells you the potential we have ,” says Castillo . “ Everything that we ’ ve done resonates so well with our target , and we track that against Yum !’ s goals . Mexican food is trending in Canada , because millennials love it , and this is adding to our ability
to strongly drive growth . We have what it takes , and we are at this point engaging investors to really help us with our growth strategy .”
A world with more Yum ! Yum !’ s slogan – a world with more Yum ! – is more appropriate than ever as the business spreads across the globe . It enhances its attractiveness to millennials by focusing on corporate responsibility alongside allowing its consumers to be a part of the business by listening to them and adjusting accordingly . All three of Yum !’ s brands fit naturally into its vision and work hard not only to maintain it but develop it , and Canada is set to benefit from the care and passion KFC , Pizza Hut , and Taco Bell have for pleasing their audience .
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