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extraordinary methods , such as offering an Airbnb ‘ SteakCation ’ in Ontario last year to celebrate the launch of the Steak Doubledilla – a campaign which generated 422mn impressions .
“ We ’ ve found fans truly understand the brand which help us validate new concepts , ideas , strategies , and products ,” says Castillo . “ We launched Mas Nation , an advisory board comprised of Taco Bell Fans , and it acts as a great forum to gauge anything we bring to life , with fans
Veronica Castillo
Director of Marketing and R & D , Taco Bell Canada
“ Mexican food is trending in Canada , because millennials love it , and this is adding to our ability to strongly drive growth ”
– Veronica Castillo , Director of Marketing and R & D , Taco Bell Canada
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