PRODUCTION
With brands like Goose Island and Golden Road under its belt , AB InBev has already shown a vested interest in assimilating craft breweries into its own portfolio
names like Elysian , 10 Barrel Brewing , and most recently Los Angeles-based Golden Road . But the fear with a full-on acquisition is that the goals of the parent company may not align with the goals of the craft brewer or the craft brewing community ethos in general . But if Lagunitas and Firestone Walker are successful in navigating their new partnerships , it could usher in a wave of non-traditional mergers that allow craft brewers to find growth and financing while still maintaining more craft clout and greater control of their brand .
A global partnership without precedent But by far , the biggest merger that could change the face of the craft industry — and the brewing industry as a whole — is the merger that could now be underway between global powerhouses AB InBev and SABMiller . In mid-October , after several bidding rounds , AB InBev was finally
10 November 2015