CRAFT GOING GLOBAL successful “ in principle ” with its latest bid to acquire SABMiller . Even after divestitures , the entity that will emerge from a merging of AB InBev and SABMiller — if global trade commissions allow the merger to proceed — will have an unprecedented plurality of the brewing market share . With brands like Goose Island and Golden Road under its belt , AB InBev has already shown a vested interest in assimilating craft breweries into its own portfolio . A merger between the two largest brewing companies in the world would create even more wealth to entice smaller breweries for the financial backing to grow their business .
Organic Growth Truly organic growth , without acquisition or stakeholders , is difficult for any brand including those in the craft beer industry . But it ’ s far from impossible . With enough momentum and global recognition , craft breweries are making the leap from regional favorites to national and even global cult classics .
Stone Brewing Company is perhaps the greatest example of this organic growth on a global scale . In 2014 the San Diego craft brewing giant announced an initial investment of $ 26 million into the construction of a brewery and bistro in Germany , making it the first United States-based craft brewery to build a presence in Europe .
“ Stone ’ s future European home will serve as the company ’ s international hub ; a central location promoting goodwill and quality craft beer spanning the globe ,” said Stone President and Co-founder Steve Wagner . “ With this expansion comes our commitment to brewing bold , aggressive , hop-forward beers in a country with a long history rooted in the art of brewing .”
By making its own investment in global growth , Stone Brewing allows itself the assurance that it will always be able to stay entirely true to its brand . But it is a significant investment and a significantly adventurous risk — one that some other brands may be more willing to take with the support of a powerful global brand behind it . But one way or another , the craft industry is gaining momentum as a worldwide movement , and the industry will only continue to change .
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