CRAFT GOING HEADLINE GLOBAL
A trade group representing the country ’ s brewing industry , announced that the U . S . is now home to more than 4,000 breweries
that the craft beer brand is still very much directing its own destiny . But by utilizing the resources that Heineken has to offer , Lagunitas will be able to realize its goals on a global scale , with Heineken seeing the benefits of a craft brand in its portfolio .
“ This venture will create a way for Lagunitas to let Heineken participate in the growing craft beer category across its global distribution network in places from Tierra Del Fuego and Mongolia to the far-flung Isle of Langerhans ,” said Magee in a press release announcing the merge . “ Lagunitas will share in the best quality processes in the world and enjoy access to opportunities that took lifetimes to build . This alliance with the world ’ s most international brewer represents a profound victory for U . S . craft . It will open doors that had previously been shut and bring the U . S . craft beer vibe to communities all over the world .” Acquisition is not without precedent in the craft brewing world — Goose Island is famous as one of Anheuser-Busch InBev ’ s first acquisitions , followed by
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