Ben & Jerry ’ s ( 2000 )
TOP 10
06
Ben & Jerry ’ s ( 2000 )
Acquired By : Unilever Price : $ 326 Million
Iconic Vermont-based ice cream brand Ben & Jerry ’ s had always been famous for its social and environmental campaigns , opposing chemicals and use of rGBH in its products . So consumers were apprehensive when the brand was purchased by global giant Unilever in 2000 . While some ingredients have changed , leading Ben & Jerry ’ s to discontinue its Eco-Pint packaging and to stop using the label “ All-Natural ” in 2010 , the brand does still remain dedicated to supporting a variety of social causes including the World Wildlife Fund . 42 November 2014