SUSTAINABLE BRAND ACQUISITIONS

Acquired By : PepsiCo Price : Not Disclosed

Naked Juice was the quintessential health juice at the first glimmer of a juicing trend .

Sensing the possibilities of the juice market taking off , as well as a general waning of consumer interest in mainstream soft drinks , PepsiCo snapped up Naked Juice from small private equity group North Castle Partners , who had purchased the brand from its original owners in 2000 . 41