SUSTAINABLE BRAND ACQUISITIONS

Acquired By : General Mills Price : Not Disclosed

Back in 2000 General Mills made news with its acquisition of La Jolla-based fan favorite healthful muesli cereal brand Kashi . It should have been a slam dunk acquisition , but General Mills failed to stick the landing by letting ingredient quality and GMO integrity slip , leading to a drastic drop in brand perception . Today , consumers are hoping that General Mills have learned from its mistakes and won ’ t repeat history with Annie ’ s .

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