Written by : Sasha Orman

SUPERMARKETS HAVE NEVER been shy when it comes to reaching out to customers . It ’ s a highly competitive industry , where deals are everything and the loyalty of consumers must be won and re-won week after week . But with the rise of mobile technology another way of maintaining consumer loyalty has emerged — the mobile app . A good app with useful features can go a long way toward inspiring a consumer to keep coming back .

But building an app for a