supermarket is a tricky thing — when consumers are navigating product choices and busy aisles , all the while negotiating with their children over school snacks and breakfast cereals , they need a reasons to pull out their phones and launch an app that are more compelling than a grocery list they could have just as easily written down on scrap paper . These grocery chains have achieved that with apps that go above and beyond the shopping list , boosting consumer engagement and sales in the process .
17