PRODUCTION
‘ Consumers are seeking out organic and Paleo Diet products — not just as a diet , but as a means to a change in lifestyle ’
typical diet primer on being ‘ Paleo ’ or ‘ gluten-free .’ This sales pattern also suggests the customer is not looking for books on weight loss , which is the ultimate goal for many diet books . One can certainly lose weight eating Paleo or gluten-free , but the customers are buying these books for different reasons .”
It ’ s a trend that Leanna Cappucci , s nutrition coach for Paleo on the Go , has noticed as well . The awardwinning home delivery service specializing in meals with organic ingredients and grass-fed , pastured , and wild caught proteins , has seen not only substantial growth , but a shift in the way consumers are seeking out organic and Paleo Diet products — not just as a diet , but as a means to a change in lifestyle .
“ This is our third year in business , and we ’ re now becoming much more mainstream in that we ’ re not just appealing to just the Paleo crowd but people from all walks of life with all types of issues who are finding that the Paleo diet works for them ,” says Cappucci . “ Doctors are now
10 March 2015