change , encouraging fitness over quick weight loss schemes and touting improved health over the long term . It ’ s not just changing the way that consumers look at fitness ; it ’ s changing the way that they consume altogether .
“ For the past few years , the Paleo diet and all things gluten-free show no signs of letting up — the sales have been very strong although most of the sales are in the cookbook subject , which is a little unusual ,” notes Ash-Milby . “ What that tells me is the customer for these books are not the usual diet book customer . These are people who have made a lifestyle choice , know what is required and need recipes to diversify their meal plan . They don ’ t need your
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