AUSTRALIAN MADE
A comprehensive online database The Australian Made Campaign recently launched its new website , www . australianmade . com . au .
Featuring products and produce from thousands of Australian farmers and manufacturers , the website enables consumers to quickly and easily find locally made , grown or caught products . Only products certified to carry the AMAG logo can be featured . Every business has its own online listing , fully searchable by name or products offered and integrated with social media .
Australian Made branded stores 2015 also marks the launch of ‘ Australian Made ’ branded stores in China , under a new partnership with Australia Made Shop Pty Ltd ( AMS ). There is already a network of Australian Made branded stores in South Korea .
AMS will only showcase products certified to carry the AMAG logo to the affluent Chinese market .
Initially launching in the Shanghai Free Trade Zone in February , stocking shelf-stable products , stores are set to open in other major cities throughout 2015 , with the intent to offer fresh produce as well . Australia ’ s Federal Minister for Small Business , Bruce Billson , said an ‘ Australian Made ’ retail presence showcasing the very best and most authentic Australian products to the crucial Chinese market was truly exciting . “ Knowing that suppliers have an ‘ on the ground ’ partner to market their ‘ Australian Made ’ products to increasingly discerning Chinese consumers builds exporter confidence and optimism , and local jobs and economic opportunities ,” Mr Billson said .
The certification process If your products are made or grown in Australia , you could be eligible to use the Australian Made , Australian Grown logo .
To qualify , your products must comply with the criteria for one of the following descriptors :
• Australian Made : The product has been made in Australia and over 50 per cent of the cost of production cost has been incurred in Australia .
• Australian Grown : All significant ingredients are grown in Australia and almost all processing has been
70 June 2015