AUSTRALIA carried out in Australia .
• Product of Australia : All significant ingredients come from Australia and almost all of the manufacturing / processing has been carried out in Australia .
• Australian Seafood : All significant ingredients are grown / harvested in Australia and almost all processing has been carried out in Australia .
• Australian ( for export use only ): The product must satisfy the criteria for at least one of the four preceding claims , and not be misleading .
It is important to note that , for food products , the rules for using the AMAG logo with an ‘ Australian Made ’ claim are more stringent than those applying under the Government ’ s Australian Consumer Law . A stricter set of criteria about what actually constitutes ‘ substantial transformation ’ was introduced several years ago to reduce any confusion about a food product ’ s true country-of-origin .
Australia ’ s reputation for high quality , health and safety standards in manufacturing has helped to create a strong nation brand for businesses to leverage , and if you qualify to use the logo , there are a few easy protocols you can put in place to be sure you get the most out of it . These include :
• Placing the logo clearly and visibly on the front of product packaging ;
• Promoting the logo extensively across all marketing and communications materials
• Using the logo as part of your sales pitch , to help convert sales and secure Government contracts .
How much does it cost ? The annual licence fee is based on the actual sales of licensed products for the previous 12 months , and is charged based on the range your turnover falls into .
There is a fixed fee associated with each range . The minimum fee is $ 300 plus GST for annual sales up to $ 300,000 , and the maximum fee is $ 25,000 for annual sales over $ 45,000,000 .
To find out more , visit www . australianmade . com . au / forbusiness .
www . australianmade . com . au 71