AUSTRALIA logo , export their goods . The logo provides crucial authenticity in these export markets , reinforced in recent years by the registration of the trade mark in China , Singapore , South Korea and the USA , with plans for further registrations underway .
Market research * reveals more than 98 % of Australian consumers recognise the logo , and 88 % trust it . It is backed by a multi-million dollar marketing and communications campaign , and its significant and growing recognition and trust in Australia throughout the world , particularly in Asia , make it a powerful marketing symbol for Australian growers and manufacturers .
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