HERO CERTIFIED BURGERS
Heavy Hitter
much as possible .”
According to Lettieri , the motivation behind this campaign is simple : it ’ s a choice that consumers are increasingly looking for , and HERO wants to be the brand of choice to provide it . “ I think in the burger game , there needs to be at least one player in the market that is committed to getting to the basics and the natural aspects of food as much as possible ,” he explains . “ We believe it ’ s important that the future generations and future demographics should have the opportunity to have a burger with full
64 June 2015