FOOD DRINK & FRANCHISE
traceability in its beef , and as much non-GMO in that burger as possible . It ’ s important , isn ’ t it ? It ’ s the future .”
Company Information
A Call for Variety In addition to a higher demand for GMO-free options , Lettieri has found that consumers are also crying out simply for more choices in general beyond the standard beef . HERO Certified Burgers answers the call of this rising trend with a menu that is simple yet varied and always experimenting with new ideas .
“ The other menu products on our menu are really trending upward — our Alaskan salmon filet , our turkey burger , our veggie burger ,” said Lettieri , noting that the brand is also currently testing a smaller double patty “ Pro Burger ,” topped with a consumer ’ s choice of either zucchini tempura or sautéed mushrooms and sautéed onions in the middle , in about three preliminary test markets to gauge response . As Lettieri explains , providing these different choices actually helps bring diners together by providing one spot where everyone can find something on the menu to satisfy their cravings and meet their dietary needs .
“ We ’ ve found that people are looking to introduce a vegetarian meal at least once a week into their diet , and we also have pescatarians that are looking for options ,” said Lettieri . “ Having that available at HERO makes the burger place desirable for all members of the family , and really for all walks of life .”
INDUSTRY
Food Drink & Franchise
HEADQUARTERS
78 Signet Dr . Suite # 201 North York , Ontario , Canada , M9L 1T2
FOUNDED
2003
EMPLOYEES
300 +
REVENUE
Did not Disclose
PRODUCTS / SERVICES
Premium Burger Chain
www . heroburgers . com 65