FOOD DRINK & FRANCHISE
Improving on Sustainability While HERO Certified Burgers has been committed to the quality of its beef from the start , the chain is still striving consistently to make improvements in every area wherever it can . Part of this commitment to improvement means taking steps to increase sustainability measures through new packaging and display efforts . Starting in 2010 , HERO partnered with GreenDustries Packaging on innovative PleatPak™ wraps for its burgers and the Magic Bag™ for its fries . This highly functional packaging options is made from 100 per cent post-industrial / postconsumer recycled paper and uses 35 to 70 per cent less paper per piece than most traditional packaging options in the fast food industry .
Elsewhere , HERO has implemented digital menu boards across more than 50 per cent of its stores already to both reduce waste and streamline its menu process .
“ It ’ s easy to change , so it ’ s very green friendly and we ’ re able to change our menu right from home base ,” said Lettieri . “ There are also two to three screens on the sides to promote any type of special in-store LTO — any type of communications we want , we can have that on screen . Even though they ’ re stacked , the screens act as one .”
While these actions have already been implemented , HERO also has further green innovations in the works further down the line . “ We ’ re working on changing our foil paper to a brown paper , getting rid of all that aluminum ,” said Lettieri . “ We ’ re working aggressively to be able to offer as many green alternatives as possible .”
A Non-GMO Promise One major consumer-driven trend that has been picking up steam within the QSR and fast casual industry is an interest in going fully GMO free . HERO Certified Burgers has committed to this idea in full , revamping its entire ingredients list .
“ We ’ ve been working very strongly on removing all GMOs from our food ,” said Lettieri . “ Our bread will now be totally GMO free , as we ’ ve taken out and replaced the fat with olive oil in our recipe . Our efforts will be ongoing with non-GMO foods as
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