HERO CERTIFIED BURGERS
Full Traceability from Day One Location is a priority , now more than ever . Traceability is a huge factor in the food and beverage world today . As consumers want to know more about where their food comes from and its journey from the farm to their plate , businesses everywhere are striving to improve the quality and traceability of their products . At HERO Certified Burgers , establishing that now isn ’ t an issue because it ’ s been a standard all along .
“ We ’ ve had that from day one ,”
said Lettieri , noting that the chain has an exclusive partnership with Toronto-based Beretta Meats to offer its customers beef from 100 per cent Canadian ranchers . “ We ’ re the first in the burger business in Toronto — if not Canada — with beef raised with no additional hormones or antibiotics and with full traceability . It ’ s a 100 per cent Canadian product and we know exactly what our cattle are being fed , and how our cattle are treated .”