FOOD DRINK & FRANCHISE
John Lettieri , Founder and President
“ We ’ re definitely strong as a regional brand in the GTA , and we focus within that ,” said Lettieri , HERO Founder and President . “ We ’ re working on growth in territories outside of Toronto , like London and Ottawa , but we want to keep our growth close to home .”
Still the brand is taking steps forward to increase its footprint in a major way through international growth , including significant progress within the United States . “ We ’ ve embarked on a year-long project of registering our trademark worldwide and in the United States , and we are doing our first couple
of stores in Buffalo this year ,” said Lettieri , noting that those initial Buffalo stores could launch as early as HERO ’ s Q3-Q4 of this fiscal year .
The brand ’ s choice to expand in Buffalo — just over an hour outside of Toronto — still fits in with HERO ’ s commitment to mindful regional growth . “ Being within one to two hours , between response and travel time , allows us to service our future territories and developers properly and efficiently ,” said Lettieri . “ So that ’ s the key thing : servicing our territories .”
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