Food Magazine July 2015 | Page 22

ABSOLUT
ORIGIN : Sweden Brand Valuation : $ 1.76 bn
JACK DANIEL ’ S
ORIGIN : USA BRAND VALUATION : $ 1.95 b
TOP 10

ABSOLUT

ORIGIN : Sweden Brand Valuation : $ 1.76 bn

Owned and distributed by major wine and spirits company Pernod Ricard , Absolut ’ s appearance on this list is representative of its status as a leader in the premium vodka market . While the Swedish brand has been in production since 1879 , its rise to global fame truly began in the 1980s after the brand started sales outside of Sweden and throughout the international market . Since then its smart and artistic advertising strategies , created by agency TBWA and marked by its recognizable bottle silhouette and its “ ABSOLUT ___” tagline , have helped the vodka stay in the public eye and in demand .

08

07

JACK DANIEL ’ S

ORIGIN : USA BRAND VALUATION : $ 1.95 b

The only entry hailing from the United States happens to be one of the world ’ s most instantly recognizable whiskey brands . Jack Daniel ’ s Black Label Tennessee Whiskey is never far from the top in rankings of the highest valued spirits brands in the world .
22 July 2015