SPIRITS WITH THE MOST BRAND VALUE

Distilled from ultra-fermented sorghum grain , then aged in ceramic vessels for years , Wuliangye belongs to a class of spirits known in China as baijiu . This class happens to be China ’ s spirit of choice , giving baijiu brands massive pull in one of the largest nations in the world — just a few years ago global drinks powerhouse Diageo invested in a majority stake in a smaller rival baijiu brand , proving this type of spirit ’ s mass appeal . Meanwhile Wuliangye remains self-owned and packs plenty of brand value in its own right .

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