SPIRITS WITH THE MOST BRAND VALUE

One would expect a brand as massive as Bacardi to be owned by a larger parent company . But the bestselling rum with the fruit bat logo actually belongs to the largest privately held and familyowned spirits company in the world , headed up today by chairman Facundo L . Bacardi , great-great-grandson to founder Facundo Bacardí Massó . While the brand was founded in the 1860s , it came to prominence at the turn of the century with its inclusion in popular cocktails like the Daquiri and the Cuba Libre . Savvy marketing by the Bacardi family , positioning Bacardi as the premier rum , helped propel Bacardi to the top brand status that it maintains to this day .

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