TOP 10

It ’ s no surprise that Taco Bell made it on this list — it ’ s not only one of the largest and most popular fast food franchises in North America , but it also has a keen understanding of its social media influence . The brand frequently engages with its 1.64 million Twitter followers through dialogue and special treats from brand gear to parties for its biggest fans .

Wendy ’ s has seen a revamp of its image in recent years , and that brand-building also includes its social media image . The franchise takes the feel good route , promoting stories and videos from its founder ’ s Dave Thomas Foundation for Adoption along with smart deals and coupons .

22 Janaury 2016