07 Buffalo Wild Wings

The rapidly growing hot wings franchise relies on localized social media to connect with its expanding fan base , opening dozens of Twitter and Facebook accounts to communicate with consumers on a regional level .

08 Firehouse Subs

Founded in 1994 , Firehouse Subs has been growing rapidly in recent years . While the franchise has a smaller Twitter following , its Facebook following is strong with over 1.3 million likes from fans who look forward to Firehouse ’ s frequent highlights of firefighters , paramedics , and other worthy causes .