TOP 10

Danny Meyer ’ s Shake Shack started out as a simple cart in Madison Square Park , Manhattan , and over the past 15 years has grown into an international phenomenon despite just a few physical locations . With more than 49,000 Twitter followers and 163,000 followers on Facebook , plus a well-connected LinkedIn and localized pages , Shake Shack engages its fans with high quality photos , Spotify collaborations and more .

For a restaurant chain that doesn ’ t even have a Twitter account ( yet — it ’ s apparently in the process of acquiring one ), In-N- Out Burger has had no problem reaching its diehard audience . In addition to a Facebook page with nearly three million followers , the burger chain also uses the localization approach with dozens of pages for each location .

20 Janaury 2016