Social media is an important part of building your brand in this day and age . In contrast with other forms of advertising media like TV or print ads , social media marketing is an opportunity to engage directly with your biggest fans , creating a dialogue while learning what matters to them most .
Which QSR brands are making the biggest impact on social media ? It can be hard to tell — of course the brands with the most locations have the largest social media reach in terms of sheer numbers , but are they truly making an impact ? The Restaurant Social Media Index strives to put all restaurants big and small on an equal playing field , through a weighted metric that takes the values of influence , engagement , and sentiment into account . Using this metric , the index tracks the top brands winning at social media . So how does the QSR industry stack up ?
TOP 10 nts Media
Written by : Sasha Orman
Social media is an important part of building your brand in this day and age . In contrast with other forms of advertising media like TV or print ads , social media marketing is an opportunity to engage directly with your biggest fans , creating a dialogue while learning what matters to them most .
Which QSR brands are making the biggest impact on social media ? It can be hard to tell — of course the brands with the most locations have the largest social media reach in terms of sheer numbers , but are they truly making an impact ? The Restaurant Social Media Index strives to put all restaurants big and small on an equal playing field , through a weighted metric that takes the values of influence , engagement , and sentiment into account . Using this metric , the index tracks the top brands winning at social media . So how does the QSR industry stack up ?