WIENERSCHNITZEL
The Express model : when less is more When it comes to growing a successful business chain and attracting the interest of franchisee partners , numbers speak volumes . “ A key component for growth is that when you have same store sales that are increasing , and with a price point that is near an industry low , it makes for an attractive offering ,” said Milburn .
Same store sales are no question : Wienerschnitzel has seen 18 consecutive quarters of rising same store sales . “ That tells a story right there ,” said Milburn . “ A lot of that has to do with a visionary marketing team that is attracting a younger generation as a new wave of customers , and combining that with our extremely loyal following of a little older demographic . Our training , purchasing and operational support is phenomenal . There are many contributing factors to the consistent increase in sales which has been a great team effort .”
For the second half of the equation , Wienerschnitzel is looking for ways to decrease its franchising price point through an even smaller concept .
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