LEADERSHIP
A heritage design for a heritage brand For Wienerschnitzel , the most substantial display of commitment to growth is the launch of its Heritage model , a new design concept led by Director of Real Estate and Director of International Development Geoff Ingles . With a walk-up , drive-thru , and a compact design that can be built on as little as 15,000 square feet of land , the updated design pays tribute to the brand ’ s original iconic A-Frame structure while offering a competitive edge at a lower cost .
“ A stand-alone building , where our competitors typically cannot go gives us broader opportunities on a smaller parcel of land with a very unique and unforgettable building design ,” Milburn said .
In 2014 Wienerschnitzel opened its first Heritage prototype in El Paso , Texas as the flagship model . After a year of success surpassing expectations , the Galardi Group has made the building concept available for franchising , and is moving forward with nine additional Heritage locations — four of which are to launch within the new year .
14 January 2016