Food Magazine January 2016 | Page 16

LEADERSHIP
Wienerschnitzel Franchising Introduction
The Express model is designed to fit a modified , slightly scaled down Wienerschnitzel and Tastee Freez into a 300 to 500 square foot space , with a price point of approximately $ 100,000 all-in . This is in contrast to the Heritage model , which is currently a $ 482,000 to $ 1.3 million investment for franchisees , though the brand is actively working to narrow down an all-in figure between $ 600,000 to $ 850,000 . This scaled-down model dovetails in nontraditional spaces like casinos , convenience stores , military bases , and college campuses . With two test locations up and running and several more on the way , the potential is limitless .
“ We haven ’ t even scratched the surface as to what we believe that
16 January 2016