CHILI DOGS AND chili cheese fries : this fan favorite concept has carried California-based QSR franchise chain Wienerschnitzel for half a decade . Still , even as a leader in its category and the largest hot dog chain in the world , the brand is still regional in the United States , available mostly on the West Coast . But change is coming .

“ Cindy Galardi Culpepper , when she assumed the reins of CEO in 2013 , really had a vision and focus to reenergize this brand and put it in a position to grow again ,” said Ted Milburn , who came on board as Director of Franchise Development at the start of 2015 . “ There were some things already in place — clearly a neat brand that people know , love and trust , and leadership at the top that wants to grow and is willing to put the money and the resources into it — and they were trying to put the puzzle pieces together .”

With 25 years of experience in franchise development for high profile brands , including four years spent with Nestlé Toll House Café , Milburn joining the team was one more puzzle piece falling into place . Now , he and the Wienerschnitzel team are working to make the goal of active growth a reality in the years to come .

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