Food Magazine February 2015 | Page 9

TIPS FOR WINNING AT FACEBOOK

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Let
Your Personality Shine Through
Part of the beauty of social media is that you don ’ t have to constantly be in sales mode in order to engage effectively with your fans — in fact , it can pay off to back off from pushing your products ( remember :
just let them speak for themselves ) and just engaging consumers by exposing them to your brand ’ s unique personality . If consumers can see what you ’ re about and decide that you really get them , they ’ re that much more likely to start identifying with your brand more consistently and seeking you out .
Who ’ s Making It Work : Taco Bell When it comes to consistent audience engagement , Taco Bell is a master . How does it accomplish this ? A good deal of it has to do with never seeming too sales -y— this is an especially crucial part of Taco Bell ’ s appeal to younger audiences who value honesty and transparency over authoritative sales pitches .
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