MARKETING
1
Let Images Do the Talking
It ’ s important to have goals in mind when you ’ re building a social media presence , and if you ’ re a restaurant chain one of your biggest goals should be to make your audience hungry every time they scroll past one of your posts . Images are vital in achieving that goal , simply planting a mouthwatering image of your products in consumers ’ minds with minimal dialogue .
Who ’ s Making It Work : McDonald ’ s and Burger King McDonald ’ s and Burger King may be rivals , but they ’ re also alike in many ways . Both of the burger brands boast Facebook page that are vibrant and rich with relevant visual content , each one showcasing its products well with playful well-composed images that keep the McNuggets and Whoppers front and center in beautiful high definition . But more importantly , the brand keeps its content fresh and engaging by varying what it posts from day to day . There are graphic design images and tons of video content in between the product images , so they never feel stale and overstated .
8 February 2015