R & D
Sweet Wasabi & Ginger , Mango & Red Chilli Chutney and Chargrilled Steak & Chimichurri flavours .
Time , money , space or health ? These new Sensations product ranges are the result of paying close attention to trends in the food and drink space , anticipating what consumers will want to eat and drink years down the line .
Walkers and Sensations may be something of a flagship PepsiCo snack , but healthier offerings have been paying the company dividends in recent times . PepsiCo now derives around 45 % of its revenue from what it calls ‘ Guilt Free Products ’, including low-salt snacks and beverages with fewer than 70 calories .
“ Health is one of our key trends ,” says Butterworth , “ and within our portfolio we have a nutrition team , something which I sit in , which looks into what nutrition consumers are demanding and how we can produce products that contain these nutrients and food groups .
“ We apply this with other trends we are tracking , such as a general reduction in spare cash among consumers and a decreasing amount of time being spent on preparing and eating food . In places like London , it is becoming more common for people to live in smaller apartments , so this has to factor in as well .”
20 December 2017