PILOTING A PATH FOR DIGITAL INNOVATION
“ We ’ ll deconstruct dishes , observe what we taste first , last and in between , and make sure we replicate that food journey in our flavours ”
– Tammy Butterworth , Global R & D Manager at PepsiCo
A big health and lifestylerelated focus for Butterworth and Pepsi ’ s grains division is breakfast . Despite being readily acknowledged by consumers as the most important meal of the day , statistics point towards a downturn in people eating breakfast daily .
“ People are skipping breakfast and commenting that the quick grab choices out there either are not fresh and healthy enough or too expensive ,” Butterworth observes . “ Do you compromise on freshness , nutrition , price or time ?”
Pepsi and Quaker are attempting to find the perfect answer to this conundrum , whether this be through its recently-launched fruit and oat squeeze , porridge to go bar or future innovations yet to be revealed .
For Butterworth , being in a position to positively impact the health and lifestyle of consumers for the better is a key motivator . She concludes : “ We are a big business and responsible for a lot of brands , so we can in turn make a big difference to the way people eat . For me , I am completely engaged and excited to be part of that .”
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