PILOTING A PATH FOR DIGITAL INNOVATION
“ Our R & D is not a case of our teams simply working on things from a technical point of view . We work very closely with consumers to understand what a product must have and cannot have , and what the nice-to-haves are ”
– Tammy Butterworth , Global R & D Manager at PepsiCo
deconstruct dishes , observe what we taste first , last and in between , and make sure we replicate that food journey in our flavours .”
The rebranding exercise worked . New flavours such as Thai Sweet Chilli helped the product range return to double digit growth .
“ This may not have been the biggest of projects - and some of the bigger projects I cannot discuss because they are yet to come to market - but the smaller things that deliver immediate results are great to be a part of ,” Butterworth continues . “ When I go to dinner parties and people I don ’ t know are talking about how nice they are – that motivates you to make sure we get it right .”
Fast-forward another seven to eight years , and Pepsi is once again updating the Sensations brand , recently launching Japanese
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