Making an impact on recycling
James Piper , managing director of recycling compliance scheme Ecosurety gives his thoughts about how brands can make a positive impact on recycling and explains why they are an essential partner to AB InBev .
In the UK we have compliance schemes to ensure that producers ’ recycling responsibilities are met . Brands often pay considerable amounts to offset their environmental obligations , but have no idea if ( or how ) this money is making a positive difference . Ecosurety is a compliance scheme committed to making a positive and tangible change for UK recycling and the global environment . How ? By capturing more materials from consumers and helping them to recycle more , as well as ensuring that materials are actually recycled at the end of the process .
Our work
From creating high profile consumer awareness campaigns , to funding solutions to recycle the un-recyclable , we help major brands to comply with environmental legislation and align this regulatory need with the need for the UK to recycle more .
For example , in 2017 we launched our
# BringBackHeavyMetal campaign with an environmental charity in order to encourage the nation to look at battery recycling in a new , fun way , achieving a 64 % increase in battery recycling and changing consumer behaviour as a result . In addition , we have also backed an industry led effort to increase plastic recycling , especially in regards to black plastic trays which cannot always be detected by optical sorting equipment at recycling facilities .
Our partnership with AB InBev
As a key partner of AB InBev , we ensure that they achieve their environment responsibilities and obligations in the UK . We have helped them focus on initiatives that increase material capture and routes for recycling , and are helping them on their journey to sustainability . For instance we have run a series of school workshops with one of AB InBev ’ s metal can manufacturers in order to help educate the younger generation about the importance of recycling .
Over the next few years , we will also be looking to increase our focus to ensure that glass is captured and recycled , as well as build essential UK partnerships to collect and recycle more glass and metals . We believe that consumer brands like AB InBev can , and should play a decisive role in improving recycling rates in the UK and abroad .
To find out more about Ecosurety and the work that we do , visit our website : www . ecosurety . com