EUROPE
“ We cannot even begin to try and deliver these goals on our own ,” he says . “ We need to work with our suppliers , our private and public partners if we want to achieve them . They are extremely stretching goals and that collaboration is crucial .”
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– Richard White , Vice President of Procurement and Sustainability ( Europe )
more recently , the amplification of its sustainability agenda .
“ The bottom line is , we ’ re a beer company and a brewer . We brew our beers using four key , natural ingredients from the land , so there is an inherent link between sustainability and sourcing those ingredients ,” he says .
“ We ’ ve always had sustainability goals , but predominantly from an internal focus . Over the last six to 12 months we decided as a team to stretch those goals further and it comes down to one , clear vision . We want to continue operating as a company for the next 100 years and beyond .”
As part of this increased focus on sustainability , AB InBev created its “ 2025 Sustainability Goals .” As White noted , AB InBev has always focused heavily on sustainability , but as a company that has successfully delivered on its sustainability
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