EUROPE ambitions for more than a decade its new goals for 2025 has been dubbed the “ most ambitious goals yet .”
The 2025 goals can be broken up into four key areas , Smart Agriculture , Water Stewardship , Circular Packaging and Climate Action . For White , the only way the company can even begin to achieve and actually deliver on these goals is by leveraging its brands and more importantly , leveraging its brand connection points with its consumers .
This is where procurement plays a key role .
“ Historically , procurement has been seen as a cost-quality focused function ,” he says . “ But over the years , particularly here at AB InBev it ’ s definitely grown and become much more of an innovation and sustainability function .”
As the main touch point between the company and its supply base , across its entire global footprint , it becomes clear just how much of an integral role the procurement and
supply chain function will have on delivering these goals .
With a supplier base exceeding 10,000 suppliers and farmers across Europe alone , AB InBev will have to work much closer and more collaboratively with these suppliers in order to truly achieve its goals .
White agrees as much , citing that with the most ambitious goals in the company ’ s history , it cannot complete them alone .
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