Food Magazine September 2015 | Page 18

SUPPLY CHAIN
More and more consumers will demand transparency into their food and menus and demand high quality
can no longer be solely focused on cost , but on collaboration , quality , agility , and adaptability . Collaboration across internal departments can go a long way . Think about it – if procurement teamed up with marketing , they ’ d have a better idea of consumer preferences and market volatility and could forecast and innovate accordingly . PR and procurement could sync up to promote sustainability and quality wins from recent sourcing initiatives , giving consumers more confidence in your product offerings .
It ’ s also important to expand your souring goals . The key here is finding the right value from your suppliers and ensuring they can offer the right combination of quality , price and terms , giving you the value you need to create a high quality , innovative product for the market .
18 September 2015