MOBILE APPS : THE CHANGING FACE OF RETAIL
businesses are experimenting with beacons to beam deals to consumers with the app installed when they even pass by a location ’ s general vicinity .
Is an App the Right Choice for Your Brand ? If you aren ’ t at least in the research and development stage already , you may be wondering whether getting started with an app of your own is the right choice for your brand . The short answer is : there is no short answer . While an app may be the perfect step forward for some , but it isn ’ t a one-size-fits-all choice for everyone . For standalone retailers and single restaurants , it may not be worth the investment to hire a third party to create an app – although your consumers may still appreciate it and reward the effort with increased business . But for chains and multilocation retailers , in this day and age it is often well worth the effort .
The information age is only becoming more developed and focused . With the right technology , you can be right there with it as it progresses .
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