Food Magazine September 2014 | Page 24

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box competitors like Target and Costco then matching them with discounts or gift cards to make up the difference . It ’ s a ruthless way of doing business , but it is certainly going to change the face of retail as the competition is going to have to find another way to appeal to consumers apart from the best prices alone .
While smaller retailers may not have the overarching reach and power to compete and create an aggregator for every other retailer under the sun , that doesn ’ t exclude them from getting in on the trend . For instance ,

‘ While smaller retailers may not have the overarching reach and power to compete and create an aggregator for every other retailer under the sun , that doesn ’ t exclude them from getting in on the trend ’

24 September 2014