Food Magazine October 2017 | Page 38

YUM ! BRANDS
strategies and began the process of implementing the findings .
“ We thought , ‘ how do we inject freshness back into the brand and bring it alive ?’,” explains Millwala . “ Nothing was lacking , but we needed to take things to the next level ; upgrade stores , improve locations , and ultimately deliver a better experience to the guests . We truly believe we can achieve 800 restaurants in Canada , but the question is how quickly can we do this ?”
Guest experience is vital to KFC , as it is the customer that dictates the brand ’ s direction . The brand is using its connection to consumers to decide where it opens new restaurants , how the seating is arranged to be optimally social , and expanding sales channels such as delivery that enable Canadians to enjoy KFC in their own homes .
“ Our customers are asking , and we ’ re making sure we find

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