FOOD AND DRINK critical for us to have some very committed and energized partners to join us on this journey . So as we move to revitalize our brand , we have injected new franchise partners who share our vision .
“ The second area is our revitalization and bold restaurant growth agenda . Like any business in Canada , we ’ ve spent a lot of time analyzing and understanding our current estate to the point where we have great success stories and know where more work is needed . We have a very ambitious goal to grow to 800 stores , and we truly believe we can do it because there ’ s enough demand for our brand – so how do we find the right opportunities to make sure that happens ? “ The third area is design . As we upgrade , relocate , and bring in new stores , it ’ s critical we have design that does a good job of representing our brand . Our recently launched design package includes signature elements like the red and white candy stripe , as well as wooden accents to represent our hand-crafted values – these show what the brand stands for .”
These key focus areas were the result of looking hard at the 650 restaurants KFC already has in Canada . Using that data , competitor and industry information and leveraging sophisticated tools , the business devised the best
“ Canadians have the appetite for our fingerlicking good chicken , so it ’ s about how we grow aggressively and expand in the right places ”
– Nazia Millwala , Director of Development , KFC Canada fdfworld . com 37