HOT PROSPECTS
2030 coffee shops are expected to outnumber pubs . Soon , going for a flat white will be the equivalent of popping out for a quick half .
The company plans to build its network as quickly as it possibly can . From a starting point of one outlet , it has a long way to go to catch up with the major players . In 2016 , Costa had 2,121 outlets in the UK , Starbucks had 898 and Caffé Nero had 650 . “ Our proposition is relatively unique here - putting together the freshness of coffee and the freshness of prepared food . We serve a small cup of brewed coffee for £ 1.19 - you will struggle to find a better cup of coffee anywhere near that price anywhere else in the country .
We are really proud of that and we want to make sure we can bring that to more and more people .”
Having worked for the Whitbread Group for around 17 years before moving to Costa Coffee , Hydes has plenty of experience when it comes to knowing his coffee . His last role at Costa involved working in international markets and bringing new territories to the Costa brand through either joint-ventures or franchising .
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