Chief Finance & Commercial Officer at Tim Hortons UK
INSIGHT
Kevin Hydes ,
Chief Finance & Commercial Officer at Tim Hortons UK
station . For the launch , people were camping out overnight . There were people who queued 15 hours to get hold of Tim ’ s coffee . For us it was phenomenal and gave us really great confidence in the brand .”
Hydes acknowledges the challenge facing the company breaking into the marketplace . “ We are operating in a competitive environment . British customers have a growing affection for out of home eating . And drinking . People really love great coffee .”
The market is certainly growing . According to figures released by Mintel Research , this is the biggest period of growth since 2008 . From £ 2.4bn in 2011 to £ 3.4bn in 2016 . It forecasts that the coffee shop market will grow another 29 % in the next five years , jumping to £ 4.3bn . One of the most successful markets in the UK , by
“ I love being part of building businesses , and I really believe in the products . I have worked in the coffee industry for some time so I think I am a fairly good judge of that ”
10 October 2017