Food Magazine October 2014 | Page 88

Houston Canada Inc .
restaurant locations across Quebec with plans to turn focus toward Ontario later this year . The company has also recently launched its first spinoff – INDUSTRIA , a casual dining concept with a focus on Italian cuisine – with its first opening in Montreal ’ s Griffintown .
“ We decided to create a second concept because often we have opportunities to open in certain markets or certain shopping centers for instance , and our second concept would be more suitable for
that space ,” says Miquelon . “ Now we can seize opportunities to open up and have two different brands depending on what would be best suited for that spot .”
With these opportunities before it , Houston Canada Inc . is laying the groundwork for potential franchise partnerships in order to more effectively expand into more suburban markets . “ In the larger markets , like Montreal and Quebec City and Ottawa it ’ s more of a corporate presence we ’ re trying to
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