Houston Canada Inc .
In order to reach its full potential , sometimes a restaurant chain needs to evolve with the changing times . When Canadian restaurant chain Houston Steak and Ribs came under new ownership in 2008 , a change was in order to take the chain in a new direction and to the next level .
“ We felt that Houston Steak and Ribs was a good brand , but that the market was going to change ,” says Guy Miquelon , Director of Operations at Houston Canada Inc . “ We felt that the casual dining market would soon be less about specific menu items , like steak and ribs , and more about an environment or an atmosphere – a place where people could gather and enjoy themselves amongst friends .”
To meet this new zeitgeist in the
86 October 2014