Harry Ramsden ’ s
Food
Organisation growth Complementing its franchising expansion is also the ongoing development of its traditional fish and chip shops , of which there are now more than 10,000 , with Teixeira aiming for 10 percent of a saturated and competitive market place .
One surprising addition though , has been the inception of its own licensed products hitting UK shelves , as Teixeira explained : “ We entered into a partnership with Birdseye on developing a frozen fish retail product and it was so well received by our customers it took us by surprise .
“ We ’ re now going to extend that agreement while also ramping up other areas , including – and I could never have dreamt that Harry Ramsden ’ s could command such a product - a chicken product in the retail environment .
“ It punches above its weight and when Tesco conducted their research it was on par with a brand leader . It is our target to have £ 100 million sales within five years and we ’ re already 30 percent towards that .”
Harry Ramsdens aims to have 250 sites in place by 2019
Turbocharged investment Recent successes have come ahead of schedule in a lot of respects , but Teixeira has emphasised from the start the need to remain flexible in what is an ever-changing industry .
“ The first stage we went through over the first 18 months was fixing what we had and resolving property issues in terms of the right sites and right investments ,” Teixeira said . “ Once we
www . harryramsdens . co . uk 59